Np07ZWoWGd2h (Ziyaretçi)
| | My point being, the existence of iPhone and iPad is not as big a focatr in the argument.Fragmented and the shot gun approach model of what new advertising should be is what does not work.Building businesses on advertising models that last 5 minutes, etc. This does not work then, for interactive tv, nor now.Maybe we need to wait to see if the multi screen behaviour starts to form a reasonably predictable trend of use. Then advertising models may be able to fit in that curve.There are people around cleaver enough to make this work.. if they could nail it down.You see, it is the nature of the internet to work around anything it does not like, as Philip loves to point out. Advertising by nature is just that.Its why Philip is so much for paid for content. If advertising is not going to work well in the future. If we really want to watch what we want, we are going to have to pay for it. |
